Sales Development Representative

Sales Development Representative

Location: Chicago, IL (2x onsite per week); must be in US at time of application

Employment Type: Hybrid (#LI-Hybrid)

Compensation: Market-competitive salary with anticipated base compensation up to $62,500.00. Actual salaries will vary depending on candidate's experience, qualifications, skills, and location. Sales incentive bonus opportunity available.

About the Role

NielsenIQ is seeking a talented Sales Development Representative (SDR) to manage, develop and grow qualified lead volume and sales pipeline for our SMB team. This role is often the first touchpoint for prospects interested in NielsenIQ solutions and will set the tone for the sales cycle following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role.

The ideal candidate will be a highly energized self-starter who can thrive working autonomously while also being skilled at building solid working relationships with cross-functional team members and sales stakeholders.

Primary Responsibilities

• Qualify inbound inquiries to determine sales readiness
• Conduct outbound prospecting via email, social and phone into target accounts in an effort to schedule initial meetings for sales representatives
• Support in-person and virtual events via pre- and post-event outreach
• Learn continuously and develop into an industry and NielsenIQ solutions expert
• Effectively pitch products and solutions to key decision makers at all levels of a prospect's organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements
• Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources
• Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets / accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads
• Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales
• Develop and methodically drive execution of daily, weekly and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including account and contact-level research, pre-call planning and hyper-personalized messaging via key channels
• Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond
• Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs
• Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue

Requirements

• 4-year college degree
• 1-3 years of SaaS sales development (cold outreach, lead qualification) experience
• Professional experience in a customer-focused performance-driven, high-growth, fast-paced sales, service or marketing team
• Experience and/or interest in CPG or selling an innovative/niche tool
• Strong interpersonal skills with ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
• Excellent research and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps
• Experience with tools such as Microsoft Office Suite, MS Dynamics 365 (CRM), Salesforce, Salesloft, LinkedIn Sales Navigator, and ability to quickly learn new technologies
• Exceptional ability to actively listen to and effectively communicate with prospects and customers in a variety of mediums, such as written or verbal
• Team player that exhibits a positive attitude, composure under pressure and willingness to think out of the box to drive results
• Detail oriented, methodical and process driven mentality
• Sound time management and organizational skills
• Must be a self-starter and highly ambitious to grow knowledge, skills and career

Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)
• Comprehensive health insurance
• Industry-leading parental leave
• Life insurance
• Education support

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit NIQ.com

Commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.

Note on AI in Recruitment

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review where permitted by law, please contact your local HR representative.