Marketing Analyst
Zebra Pen Corp.About the Role
Zebra Pen is seeking a highly analytical and driven Marketing Analyst to join our U.S. team in Edison, NJ. Reporting to the VP of Marketing, this role is critical in transforming data into actionable insights that support Sales, Marketing, and Product Development decision-making.
The Marketing Analyst will play a key role in identifying growth opportunities, strengthening Zebra's position within the Writing Instruments category, and enabling data-driven business strategies.
Responsibilities
Insight Development & Reporting
- Establish and maintain a monthly cadence of insights for Sales, Marketing, and key stakeholders
- Analyze and present market trends including seasonality, pricing, competitive dynamics, and category performance
- Deliver clear, compelling reports and presentations that translate data into actionable business recommendations
Data Analysis & Business Support
- Leverage multiple data sources, including Customer POS data, Circana Syndicated Market Data, Walmart Scintilla, and Edgewood Consulting
- Support Product Development through identification of new product opportunities, line extension recommendations, pricing strategy insights, and SKU rationalization and optimization efforts
Cross-Functional Collaboration
- Partner with Sales and Marketing teams through participation in sales strategy and cluster meetings
- Support initiatives led by the Head of Promotion and SKU Optimization
- Contribute to Zebra's category leadership positioning through insight-driven storytelling and recommendations
Platform & Partner Management
- Manage relationships with key third-party data partners, including Circana, Scintilla, and Edgewood Consulting
- Ensure accurate product classification, reporting integrity, and full utilization of partner platforms
- Serve as departmental lead for Power BI reporting, partnering with external consultants to ensure platform accuracy and effectiveness
Tools & Resource Management
- Develop and maintain a centralized insights repository/resource portal for cross-functional access
- Generate ad hoc and recurring reports using Power BI and third-party analytics tools
Requirements
- 3–5 years' Marketing Analyst experience
- Bachelor's degree in Marketing, Business, Statistics, or a related field (preferred)
- Advanced proficiency in Microsoft Word, Excel, Excel Analyzer, Loop, PowerPoint, SharePoint, Outlook, Power BI, and D365
- Advanced marketing analytics, shopper marketing, and category management experience in a CPG environment
- Experience with Power BI, Circana (Unify), Nielsen, IRI, and Walmart Scintilla
- Working knowledge of Marketing 5 Ps across B2C, B2B, and DTC channels
- Working knowledge of Shopper Marketing and Category Management Principles
- Strong understanding of the sales environment
- Experience in a sales-driven, customer-focused business
- Strong analytical skills
- Strong presentation skills
- Excellent communication and organizational skills
- Ability to work cooperatively and collaboratively with all levels of employees to maximize performance, creativity, problem solving, and results
- Ability to communicate and motivate clearly and effectively with internal and external contacts via in-person meetings, telephone, and written communication
- People management and ability to make effective business decisions in the best interest of the Company
- Multi-tasking and coordinating projects with changing priorities
- Working knowledge of Windows-based operating system
- Ability to travel less than 10%
- Office Products Industry experience a plus
About Zebra Pen Corp.
Zebra Pen Corporation is a U.S.-based writing instrument manufacturer and distributor headquartered in Edison, New Jersey, operating as an independent corporation wholly owned by Zebra Co., Ltd. of Tokyo, Japan. The company offers a line of writing and creative products including ballpoint pens, gel pens, rollerball pens, mechanical pencils, highlighters, markers/porous pens, brush pens, and refills.
Interested in this role?
Apply now to join Zebra Pen Corp..