Marketing Category Manager - Heavy Duty
PFX GroupAbout PFX™
We engineer leading fluid solutions that keep the world moving and we're building a better future while we do it. As a vertically integrated global powerhouse, we operate 17 manufacturing facilities and 4 R&D centers across the world, delivering performance from lab to road in over 40 countries.
PFX Group™ brings together a family of trusted companies including Recochem, Prestone, Adam's Polishes, B&B Blending, Kost USA, Ultra Clear, POR and Auto-Chem, each with deep expertise, regional insight, and a shared commitment to engineering excellence.
From automotive and heavy-duty thermal management systems to household and industrial solutions, our products are built for performance, reliability, and a commitment to sustainability. Join us and be part of a team that's redefining what's possible in fluid technology.
Position Overview
The Marketing Category Manager – Heavy Duty is a strategic leadership role responsible for driving growth, innovation, and brand performance across a portfolio of heavy-duty products—including coolant, antifreeze, performance fluids, and diesel exhaust fluids—across North America. Operating at the intersection of marketing strategy, product management, and technical expertise, this role defines the category vision, shapes portfolio and pricing strategies, and leads end-to-end innovation from concept to launch in close collaboration with cross-functional teams. It supports both B2B and aftermarket channels—including fleets, industrial segments, retailers, and OEMs—while developing impactful marketing programs, tools, and campaigns that strengthen brand equity and accelerate sales. Combining analytical rigor with creative execution, the role plays a critical part in positioning the organization as a leader in the heavy-duty and industrial fluids market.
Location: Rosemont office (3x/week on-site)
Travel: 20% expected
Compensation: $130,000–$160,000 annually, depending on experience and qualifications
Responsibilities
- Develop insightful fact-based business updates
- Define the vision and establish a clear portfolio approach (inclusive of SKU rationalization) across the different brands
- Manage innovation working in tandem with cross-functional teams (PMO, R&D, Legal, Regulatory, etc.)
- Lead label designing and packaging process
- Create marketing tool kits to support aftermarket sales team (Brochures, Sales sheets, website, selector tools, etc.)
- Lead & attend trade shows for Heavy Duty in both US and Canada
- Work effectively with advertising, promotional, research agencies, consultants, vendors, etc.
- Analyze market research and business reports, interpret data, identify trends and make recommendations
- Demonstrate successful project management, marketing B2B campaign planning & execution on LinkedIn and Salesforce, B2B marketing tool kits, cross-functional team interaction, new product launches (with metrics)
- Product development working in close collaboration with Operations, Supply Chain, R&D and Packaging to launch and set-up innovations
- Budgeting, pricing strategy and margin management
- Brief agencies (research, packaging and advertising), evaluate their work and provide feedback
Preferred Qualifications and Skills
- University degree in marketing/business management; MBA preferred
- Minimum of 10 years of relevant experience
- Excellent technical aptitude with understanding of product specifications and usage; experience in new product development and launches
- Brand building, product management, & marketing experience in the heavy-duty industry (on and off road)
- Experience in B2B, aftermarket industries (trucking, mining…) and Industrial (HVAC, Data Centers…)
- Experience with retailers (Traction, FleetPride, Fort Gary…) and OEMs (John Deere, Mack/Volvo…)
- Good working knowledge of Excel and PowerPoint
- Strong ability to quickly learn tools to effectively run analysis (e.g., PowerBI, D365…)
- Excellent verbal and written communication skills
- Ability to create presentations and present to small groups as well as large audiences
- Strong written skills for creating business plans, proposals, internal reports
- Strong knowledge of budgeting, pricing strategy and margin management
- Experience briefing agencies (research, packaging and advertising), evaluating their work and providing feedback
- Strong proficiency in digital, social media and e-commerce as platforms to reach consumers
- Solution-oriented thinker with a strong entrepreneurial mindset
What We Offer
- Competitive compensation
- Career growth opportunities – we prioritize internal promotions
- Generous 401k match
- Comprehensive health benefits, including medical, vision and dental coverage and Telemedicine
- Paid vacation and holidays
- Tuition assistance program – support for continued education and professional development
Additional Information
A pre-employment background check, including a criminal record check and drug testing, is required.
PFX is proud to be an equal opportunity employer and is committed to fostering a diverse and inclusive workplace.
About PFX Group
PFX Group (Performance Fluid Experts Group) is a global manufacturer and distributor of high-performance industrial and mobility fluids, with products spanning automotive, heavy-duty, household, and industrial applications. It was formed by Recochem to unify its portfolio of brands, which includes Prestone, Adam's Polishes, POR-15, Auto-Chem, Recochem, Kost USA, and others. The company is vertically integrated, owning the process from formulation development through to distribution.
Interested in this role?
Apply now to join PFX Group.