Marketing Automation Expert (m/w/d)

About Arthrex

We are one of the world's leading companies in orthopedics, arthroscopy, sports medicine and orthobiologics. True to our mission "Helping Surgeons Treat Their Patients Better," we have been developing innovative products and surgical techniques for over 40 years. Arthrex was founded in Munich in 1981 and is now headquartered in Naples, Florida (USA), with subsidiary companies in 21 countries. Our corporate culture is characterized by cross-border collaboration and the exchange of ideas among colleagues from different national backgrounds.

The expansion into new business areas and the continuous development of our product portfolio contribute to our steady growth and ensure that we remain a leader in the development of high-quality product innovations. Our employees play a key role in this success through their commitment and dedication.

In return, we offer a motivating and appreciative working environment.

Position Details

Contract: Fixed-term for 2 years in full-time or part-time capacity

Responsibilities

• Conception, planning and implementation of complex marketing automation and lead management projects
• Development and implementation of marketing automation campaigns, particularly in the area of email marketing (EMEA region)
• Building and maintaining relationships with internal stakeholders in EMEA and internationally
• Development, setup and testing of automated customer journeys (including segmentation, triggers and lead forms in coordination with IT)
• Monitoring and optimization of all relevant digital marketing activities with regard to lead management
• Creation of reports, data analysis and success measurement in dashboards (e.g. Power BI)
• Further development and maintenance of contact data in Microsoft Dynamics 365 Customer Insights
• Responsibility for internal consulting and management of external service providers
• Conducting training in marketing automation for users and subsidiary companies (EMEA)
• Implementation and optimization of lead scoring and lead nurturing strategies
• Development and implementation of personalization and dynamic content concepts for email templates
• Support in the CRM data modeling process
• Monitoring and analysis of trends in marketing automation and lead management

Requirements

• Completed degree in Marketing (Bachelor/Master) or comparable qualification
• Several years of professional experience in marketing automation and email marketing
• In-depth expertise in marketing automation and lead management
• Very good knowledge of common marketing tools and system landscapes
• Experience in target audience approach and campaign personalization
• Strong communication and project management skills
• Excellent networking ability, particularly with IT stakeholders
• High level of personal responsibility and structured working methods
• Very good English language skills

How to Apply

Please send us your complete application documents, including CV and relevant certificates.

We look forward to hearing from you and learning more about you.

All qualified applicants will be considered regardless of race, religion, age, gender, sexual orientation, gender identity, national origin, disability or other protected characteristics.