Marketing Automation Expert (m/f/d)

About Arthrex

We are one of the world's leading companies in the fields of orthopedics, arthroscopy, sports medicine, and orthobiologics. True to our mission "Helping Surgeons Treat Their Patients Better," we have been developing innovative products and surgical techniques for over 40 years. Arthrex was founded in 1981 in Munich and is now headquartered in Naples, Florida (USA), with additional subsidiaries in 21 countries. Our corporate culture is defined by cross-border collaboration and the exchange of ideas among colleagues from diverse national backgrounds.

The expansion into new business areas and the continuous development of our product portfolio contribute to our steady growth and ensure that we remain at the forefront of high-quality product innovation. Our employees play a key role in this success through their dedication and commitment. In return, we offer a motivating and appreciative work environment.

Position Details

Contract: 2 years, full-time or part-time

Responsibilities

• Design, plan, and implement complex marketing automation and lead management projects
• Develop and execute marketing automation campaigns, particularly in the field of email marketing (EMEA region)
• Build and maintain relationships with internal stakeholders in EMEA and internationally
• Develop, set up, and test automated customer journeys (including segmentation, triggers, and lead forms in coordination with IT)
• Monitor and optimize all relevant digital marketing activities with a focus on lead management
• Create reports, data analyses, and performance evaluations in dashboards (e.g., Power BI)
• Further develop and maintain contact data in Microsoft Dynamics 365 Customer Insights
• Take responsibility for internal consulting as well as managing external service providers
• Conduct training sessions on marketing automation for users and subsidiaries (EMEA)
• Implement and optimize lead scoring and lead nurturing strategies
• Develop and implement personalization and dynamic content concepts for email templates
• Support the CRM data modeling process
• Monitor and analyze trends in marketing automation and lead management

Requirements

• Completed degree in marketing (Bachelor's or Master's) or a comparable qualification
• Several years of professional experience in marketing automation and email marketing
• In-depth expertise in marketing automation and lead management
• Very good knowledge of common marketing tools and system landscapes
• Experience in target audience engagement and campaign personalization
• Strong communication and project management skills
• Excellent networking abilities, particularly with IT stakeholders
• High level of personal responsibility and a structured way of working
• Very good command of English

How to Apply

Please send your complete application documents, including your CV and relevant certificates.

All qualified applicants will receive consideration for employment regardless of race, religion, age, sex, sexual orientation, gender identity, national origin, disability and any other protected characteristics.