Digital Marketing Specialist

About the Role

SES requires a dedicated digital marketing professional to execute the company’s digital marketing initiatives — email, social, web content, SEO, marketing automation, and digital campaign execution — in support of customer engagement, lead generation, and revenue growth. The role exists to give SES daily digital marketing capability and ownership without requiring backend eCommerce administration or advanced IT responsibility.

The Digital Marketing Specialist is a hands-on contributor reporting to the Manager, Marketing. The role pairs creative execution with analytical discipline — building campaigns, monitoring performance, and improving customer engagement through data — while supporting SES’s ongoing transition to a more digital-first customer experience.

What You’ll Do

Section I — Digital Campaign Execution (≈35% of role)

• Execute email marketing campaigns, promotions, and weekly digital flyer communications
• Build, schedule, and optimize campaigns in HubSpot
• Coordinate digital marketing calendars aligned with vendor promotions and company initiatives
• Ensure campaigns are launched accurately and on schedule
• Maintain brand consistency in messaging across digital channels

Section II — Social Media, Content & Lead Generation (≈30% of role)

• Manage SES social media channels — LinkedIn, Facebook, and other platforms as adopted
• Create and schedule digital content for promotions, events, and brand awareness
• Support CRM lead capture, customer segmentation, and marketing automation workflows
• Support customer nurturing campaigns and MQL generation initiatives
• Collaborate with sales and vendors on co-marketing initiatives and promotions

Section III — Analytics, SEO & Performance (≈25% of role)

• Monitor campaign performance using Google Analytics and platform-native reporting tools
• Track KPIs: open rates, click-through rates, engagement, MQL contribution, conversion
• Support SEO initiatives — keyword research, website content optimization, landing page improvements
• Identify opportunities to improve digital engagement and campaign performance based on data
• Build and maintain marketing dashboards for Marketing Manager and Director, Sales & Marketing review

Section IV — Data, Tools & Stewardship (≈10% of role)

• Maintain CRM data quality — contact accuracy, segmentation hygiene, list management
• Coordinate digital assets and content with graphic design and marketing leadership
• Stay informed on digital marketing trends and emerging technologies
• Support marketing platform adoption (HubSpot, Google Analytics, D365 Marketing as relevant)

Who You Are

• Extremely detail-oriented — you notice inconsistencies others overlook
• Highly organized and capable of juggling several priorities at once
• Self-directed and dependable without needing constant management
• Comfortable making decisions and adjusting priorities independently
• Polite, professional, and respectful in all communication
• Able to stay productive and focused in a fast-paced environment
• Someone who takes pride in producingaccurate, high-quality work
• Calm under pressure with strong follow-through skills

Qualifications

Required:

• 3–5 years of experience in digital marketing, marketing coordination, or related field
• Hands-on email marketing and marketing automation experience (HubSpot preferred)
• Business social media management experience — LinkedIn and Facebook minimum
• Working knowledge of SEO and Google Analytics
• Strong written and verbal communication
• Bachelor’s degree in marketing, communications, digital media, business, or related fieldpreferred

Preferred:

• B2B marketing experience
• CRM platform experience (HubSpot, D365, Salesforce)
• Adobe Creative Suite, Canva, or comparable design tools
• Familiarity with website content management systems or eCommerce platforms
• Google Ads or paid social campaign experience
• Experience in distribution, supply chain, or specialty B2B sectors

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and standard software suite(s), such as the ERP (Enterprise Resource Planning) system, and the Microsoft Suite of products.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is occasionally required to stand, walk or sit; use of hands and fingers, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move objects up to twenty-five pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Why Join SES?

Competitive compensation: market-aligned salary + performance incentives

Profit sharing & retirement: SEP IRA contributions and annual profit-sharing bonuses

Health benefits: affordable medical, dental, and vision plans

Career growth: ongoing development, advancement opportunities, and a promote- from-within culture

Next Steps

As part of our hiring process, we invite you to complete a brief personality survey [https://go.cultureindex.com/p/zyEW2HEgjZMkWVy8Ixu] to help us understand how you work best.

Be part of a growing company where your work matters, your growth is supported, and your success is celebrated.