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Head of Dynamics 365 | Digital Transformation Leader

Edinburgh, UK · 27 years experience

Open to opportunities

Summary

A highly experienced Dynamics 365 leader with over 27 years shaping CRM and ERP strategy at enterprise scale. Has held internal transformation leadership roles as well as senior advisory positions within global consultancies, giving a uniquely broad perspective across programme delivery, platform governance, and business strategy. A trusted voice on Microsoft roadmap adoption, licensing optimisation, and building internal Dynamics centres of excellence.

Experience areas

Enterprise Strategy & Governance6yCurrentFinancial Services5yCurrentRetail & Consumer4y

Work experience

Employer names withheld for privacy

  1. Head of Dynamics 365 & Power Platform

    2019 – Present
    • Built and led an internal Dynamics 365 Centre of Excellence for a FTSE 250 financial services group, governing a platform used by 4,500 users across 12 business lines.
    • Renegotiated a Microsoft Enterprise Agreement, consolidating 14 legacy licence SKUs into a unified D365 tenant and saving £1.7 m annually.
    • Drove adoption of D365 Customer Insights as the firm's master customer data platform, increasing cross-sell campaign response rates by 28% within the first year.

  2. D365 Advisory Director

    2012 – 2019
    • Led a Microsoft Dynamics advisory practice for a global consultancy, growing revenue from £2 m to £9 m over seven years through new client wins and expanded account delivery.
    • Authored a CRM maturity assessment framework deployed across 30+ enterprise client engagements, consistently rated as a top-value deliverable.
    • Represented the consultancy at three consecutive Microsoft Inspire partner summits, contributing to inner-circle partner status achievement.

  3. CRM Programme Manager

    2006 – 2012
    • Managed a £6 m Microsoft Dynamics CRM enterprise programme for a national housebuilder, consolidating five regional systems into a single platform.
    • Reduced customer data duplication by 67% through a governed MDM approach implemented during the CRM migration.
    • Established a 12-person internal support and development team, transitioning support away from external SI dependency and saving £400 k per year.

Skills

D365 Platform Strategy & GovernanceCentre of Excellence DesignMicrosoft Licensing & Commercial NegotiationOrganisational Change & AdoptionExecutive Advisory & Boardroom EngagementD365 CE & F&O Functional DepthPower Platform GovernanceVendor & Partner Management

Certifications

  • PL-600: Microsoft Power Platform Solution Architect Expert
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