Marketing and Digital Strategy Manager

Marketing and Digital Strategy Manager

Industrial Profile Systems – Akron, Ohio

Position Type: Salaried/Exempt

About the Role

The Marketing and Digital Strategy Manager will serve as the day-to-day marketing operator and the primary liaison to our outside marketing agency. Working within the strategic framework set by the Vice President, this role turns strategy into execution across marketing, catalog, e-commerce, and CRM operations. This position requires strong project management skills, digital fluency, and the ability to coordinate cross-functional workstreams.

Responsibilities

Marketing Execution & Brand Consistency

• Maintain consistent brand voice, visuals, and messaging across web, social, email, and print
• Manage content production workflows for blogs, case studies, and multimedia assets; coordinate SME input and agency deliverables
• Execute email campaigns and LinkedIn organic and paid programs
• Plan and manage trade shows and events, including logistics, booth assets, lead capture, and follow-up
• Produce and edit marketing videos and visual assets to support product launches, campaigns, and sales enablement
• Build and maintain Power BI dashboards
• Create, schedule, and publish social media content to promote company news, product offerings, and events
• Support sales channel marketing needs

E-Commerce Operations

• Support day-to-day execution of the e-commerce launch: product data, categories, imagery, descriptions, and payment readiness
• Coordinate with operations and vendors to align inventory, pricing, and product data
• Monitor site performance, user experience, and conversion; identify issues and optimization opportunities
• Build solution bundles that complement integrator partner offerings

Business Central CRM Operations

• Support implementation of Microsoft Dynamics Business Central for pipeline and marketing operations
• Maintain marketing-side data structure, contacts, and workflow setup
• Build cross-functional workflows connecting sales, production, and marketing
• Produce pipeline, lead, and ROI reports with insights and recommendations

• Perform other miscellaneous job duties and related functions as directed

Requirements

• Bachelor's degree in Marketing, Graphic Design, Communications or related field (or equivalent experience)
• 7-10 years of proven experience in marketing, digital strategy, or related roles
• Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere)
• Experience with social media management, email marketing tools, and website CMS platforms
• Strong organizational and project management skills with the ability to handle multiple projects, timelines and due dates simultaneously
• Excellent communication and cross-functional collaboration abilities
• Detail-oriented, proactive, and comfortable working with a defined strategic framework
• Familiarity with video editing tools and Photoshop
• Knowledge or experience with Microsoft Dynamics Business Central preferred

Benefits

• Full-time, stable position
• Comprehensive medical, dental, vision, and life insurance starting after 1 month
• 401(k) plan with eligibility beginning after 60 days
• Bi-weekly pay schedule
• Generous PTO because we value balance and well-being

About the Company

Industrial Profile Systems is the premium provider of engineering and design services utilizing our structural aluminum and modular components to create mechanical hardware solutions across a wide range of industries. Founded in 1996 and occupying 50,000+ sq. ft. in Akron, Ohio, we design, machine, and assemble custom machine base, table, and enclosure solutions. This vertical integration allows for quick turnaround times and the ability to produce custom solutions. Quality craftsmanship and innovative designs with a focus on customer service will allow for continued growth and market share. Visit our website at www.industrialprofile.com.

Industrial Profile Systems (Akron, OH) is a division of WEISS North America, Inc. (Willoughby, OH).