Build-A-Bear
The Stuff You Love
About Build-A-Bear
Build-A-Bear Workshop, Inc. is an American retailer that sells teddy bears, stuffed animals, and characters, offering an interactive process in which customers assemble and customize their own stuffed animal during a store visit. The company operates company-owned stores, franchised and partner-operated locations internationally, and an e-commerce business, and it also offers corporate gifts, custom plush, and party/event experiences. Build-A-Bear Workshop trades on the New York Stock Exchange under the ticker BBW.
Industry
Retail (specialty toy/stuffed-animal retailer and experiential retail-entertainment)
Headquarters
St. Louis, Missouri, United States
Company size
Approximately 3,400 employees (as of March 2026)
Founded
1997
What we do
Customizable / make-your-own stuffed animalsExperiential retail-entertainment workshopsCorporate gifts and custom plushBirthday parties and in-store eventsFranchise and partner-operated/wholesale operationsE-commerce
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